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Brazil has been going through a phase of huge increase on SD and CSR awareness. Even before the new president, who is clearly dedicated to causes, which relate directly to these concepts, and has been structuring a multidisciplinary council to talk and act about these themes, CSR has been a day-to-day talk among top executives.
Instituto Ethos, which is a kind of Brazilian BSR, has 726 partner companies, representing 28% of Brazilian GDP, supporting CSR development and debating SD practices. The major business magazine in Brazil has a CSR guide of Brazilian companies.
However, due to our catholic heritage and social issues, most of the times CSR is totally confused with philanthropy and SD with "environmental solution for small businesses". We are collecting Brazilian cases (other than Native’s) to show that CSR/SD practices are about the company themselves, their long-term strategy and day-to-day operations. We feel comfortable to give a Brazilian perspective on that.
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Sustainable
Resources 2004 > Talks
and Workshops
