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The Natural Capitalism Group (NCG) seeks to implement the principles of Natural Capitalism throughout the business world. Founded by Hunter Lovins, co-creator of the Natural Capitalism concept and Global Academy Chair, Walter Link, NCG works directly with senior decision-makers in corporations and communities around the world to develop environmentally and socially responsible strategies that also increase prosperity. The Group pursues its mission via three primary methods of outreach. The first is by developing and delivering compelling educational programs in formats ranging from executive seminars and corporate training programs to business school courses and online learning. Second, NCG offers consulting in the practical implementation of Natural Capitalism to create showcase examples of companies and communities that behave in ways that are environmentally benign and at the same time increase public wellbeing and shareholder value. Finally, NCG partners with respected development organizations that have significant experience in emerging economies, helping them to incorporate the principles of Natural Capitalism into their work and thereby disseminating this critical information as widely as possible.
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